How to effectively use LinkedIn for job search

Job search can be frustrating. It is a never ending looming worry when you just don’t land the gig you have been eyeing for a long time. With technology being at our service in today’s world, it should be our priority to use them for our gain. In this article, we will see how to effectively use LinkedIn for job search.

I personally love LinkedIn for being one of the best and easy to use platforms for job search and professional networking. It is nothing brand new as it has been around for the past 19 years, but it is still surprising that there are a sizable number of job seekers who still do not have a LinkedIn account or are hesitant to create one for unknown reasons.

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Creating a LinkedIn profile

Be it medical, legal, engineering or any field that you want some professional connection, you have it on LinkedIn. This is what makes this a great platform. When you have narrowed down your job search you can automatically view other related jobs that will give you an idea of what is out there in the market, sometimes with salary information too. This is one of my favorite features.

It gives you a bird’s eye view of all related jobs out there that can open up your job search perspective. By job search perspective it means that a job seeker who has only one particular job title in mind will be exposed to multiple other related positions that he/she can look into with some introspection and improve their resume.

The pandemic has changed the world and the way employment has been all these years. More work from home jobs have given employees more time to revisit their profiles and backgrounds and make improvements to keep up with the job market. Remote positions have increased productivity in many companies and the trend only seems to improve. With so many changes evolving it is up to job seekers to keep themselves updated with the latest openings in the job market, and the best way to do that is very simple – create a LinkedIn profile.

The process to create a stand out profile is very simple. If you have a resume in hand, all you need to do is transfer the same onto your profile and fill in as many relevant details as you can into the inbuilt  template provided on LinkedIn. The inbuilt template gives the employee ample opportunity to add skills and experiences that you normally have to cram down in 2 or 3 pages in a traditional resume. Think of every relevant skill or degree you have and add it on your profile so employers have a good idea of your background while they browse through your profile.  As simple as that! The whole process should take you no more than 30 minutes if you can stay focused.

Another important tip is to keep updating your LinkedIn profile as and when you update your skills. If there is a particular field you are no longer interested in, make sure your remove it from your profile so that saves you and potential employers’ time. Likewise, keep adding any new skills you acquire.

The rest is to be patient and be proactive as much as you can. Reach out to potential employers in your field. It is easy to spot who is hiring with the “#hiring” tag on their photo. Employees can add “#open to work” tag on theirs as well. Be brief when you converse with an employer and tell them in a few sentences what you are looking for and why you may be interested in a particular position. At the end of the day, be real, be patient and let the magic work!

To summarize the details above:

  1. Create a simple LinkedIn profile.
  2. Make sure you add a professional photo in your profile. It always makes it appealing to people when they want to reach out to you rather than to a faceless profile.
  3. Make sure you add as many relevant details as you can add on your profile, be it skills, volunteer experiences, internships etc. Anything that you think is worth advertising about you. False information will only lead you to trouble once hired, so refrain from adding anything that never happened.
  4. Keep the language simple throughout your profile and ensure you are grammatically correct.
  5. Check LinkedIn periodically to see what the latest trends are in your market/field and  in what areas you should improve in order to make yourself marketable.
  6. There is nothing wrong in checking out profiles of others who are in your field, we get  a better idea sometimes of what is out there and how to present ourselves when we compare ourselves with peers.
  7. Try to network as much as you can with others on LinkedIn on a professional level and who knows, someone may be able to help!
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Networking always helps

At the end of the day, don’t give up!  Job search is not easy, even for the most talented person as there is so much competition out there. But it is not an impossible task either. The key point is to market yourself well, and make use of platforms such as LinkedIn to leverage oneself.

Perseverance and patience will never fail you, so keep working at it and let the results speak for themselves!

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